Today, during Electronic Arts’ pre-Gamescom live showcase, the publisher shared a brand new trailer and a batch of screenshots of Need for Speed Payback.
We learn that EA partnered with BMW to reveal the manufacturer’s 2018 BMW M5, that will make an appearance exclusively in the game.
Mind you, this isn’t just a reveal that the car will be in the game, but it’s actually the reveal of the car, through the game. This is a first for BMW.
Ghost Games Executive Producer Marcus Nilsson talked about the car in the accompanying press release:
“The new BMW M5 is a stunning car- With immense power combined with gorgeous design, our players are going to love getting behind the wheel of the new M5. Whether it’s pulling off intense heist missions, or outrunning cops in epic pursuits or just cruising the open world, this car embodies performance, speed and desire, making it one of the pinnacle rides in Need for Speed Payback.”
There are also comments from BMW itself, starting with M Division President Frank van Meel.
“The M is not only synonymous for the world’s most powerful letter, but has also become a synonym worldwide for the prototype of the Ultimate Driving Machine. Take a look at the new BMW M5: its power output, torque and acceleration, the M specific all-wheel drive system M xDrive and its stunning design make our all-new toy the perfect feature for Need for Speed. While the M5 won’t be officially released until next spring, Need for Speed players can drive it first and exclusively in Need for Speed Payback. We at BMW M are really proud of this collaboration.”
BMW Brand Senior Vice President Hildegard Wortmann also added her own insight:
“Young, enthusiastic and 100% devoted to their passion: This is not only true for BMW M fans but also for millions of gamers around the globe, who love Need for Speed. BMW is joy and excitement for cars, whether it is in real life or digital. With this cooperation BMW can reach out to a new audience that is truly digital. Millions of gamers now experience the thrilling new BMW M5, an absolute dream car, even before it actually hits the road. This is a perfect example of a fruitful cooperation in modern marketing with benefits for everyone and a new milestone after the BMW M2’s debut in 2015’s Need for Speed.”
We also get a technical description of the car itself. May as well, since it’s being revealed for the first time.
“The M5 takes the BMW M-series into new territory, with 441 kW/600 hp, peak torque of 750 Nm (553 lb-ft) and 10.5 l/100 km [26.9 mpg imp] fuel consumption combined/ 241 g/km CO2 emissions combined, which promise supreme propulsive power and formidable performance. The new M xDrive developed by BMW M GmbH is the most engaging all-wheel-drive system yet to grace the high-performance segment and will be on display across various terrains in Need for Speed Payback.”
You can check out the trailer and screenshots below, and if you want to see more, you can also enjoy a recent video about car customization, the gameplay reveal trailer, the first cinematic trailer, and quite a bit of gameplay (including more on customization) from EA Play.
Those who will purchase the Deluxe Edition of Need for Speed Payback will be able to play the gameon November 7th, while the worldwide official release for everyone else will be on November 10th. As for platforms, it will come for PS4, Xbox One and PC.